Challenge
The labels needed to unite several beer varieties under one recognisable identity while communicating the nZEB theme through architecture, energy and seasonal storytelling.
Packaging design · Illustrated branding
nZEB Beer Labels
A playful beer-label collection that translates the language of sustainable buildings into a colourful, approachable packaging series.
Role
Packaging design
Illustration
Visual identity development
Tools & Knowledge
Adobe Illustrator
Adobe InDesign
Concept development
Approach
I created a modular label structure with a consistent yellow information panel and a changing illustrated scene for every variety. Bright colours, simplified buildings and small narrative details give each label its own character while keeping the complete range cohesive.
Outcome
A distinctive packaging family that works across the standard collection and extends naturally into a darker, atmospheric winter edition.