Challenge
The brochure had to tell the story of a real art installation while combining narrative illustration, event information and a physical fold-out format into an engaging visual experience.
Editorial illustration · Visual storytelling
Val-Vârtej — Illustrated Story Brochure
An illustrated fold-out brochure telling the story of Val-Vârtej, an aeroplane-shaped art installation created for a public event in Cluj. Developed as part of the Blajin team.
Role
Editorial illustration
Character design
Brochure layout
Tools & Knowledge
Adobe Illustrator
Narrative sequencing
Print design
Approach
I turned the installation’s journey into a comic-style visual narrative, using sequential scenes, recurring characters and bold panel divisions to guide the reader through the story.
Outcome
A fold-out illustrated story connecting the fictional journey with the real installation, ending at Cetățuia in Cluj — the place where Val-Vârtej was actually installed.