Challenge
Topics such as fire, moisture, insects, cracking and decay can feel technical or abstract. The information needed to be immediately understandable while remaining friendly and memorable.
Character illustration · Educational communication
Scândurel — Wood Care Illustrations
A playful illustrated character developed to explain how wood is damaged, repaired and protected over time.
Role
Character design
Educational illustration
Visual storytelling
Tools & Knowledge
Digital drawing
Concept development
Information design
Approach
I personified a wooden board and used simple expressions, gestures and visual pairings to turn each cause-and-solution relationship into a miniature story. Restrained linework and a soft neutral palette keep the complete series visually consistent.
Outcome
A compact educational illustration system that communicates practical wood-care principles with humour, clarity and a distinctive character voice.